Judging by its success, salted caramel is a safe bet. Between 2013 and 2016, an increase of 68% in launches of new products containing it. The USA and the United Kingdom are particularly fond of it with respectively more than 200 and 80 products launched last year (source: GNPD Mintel). Biscuits, desserts, ice creams and chocolate are some of the indulgence categories that have adopted it!
A caramel that is both regional and universal. In Nordic countries, caramel is consumed very salty, as is liquorice, while other European countries prefer it in a subtler form. In France, it is enhanced with a salt of geographical origin, like the salt of Guérande or the Camargue.
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